PROPOSTE 2021, a great edition

The 28th edition of Proposte came to a close yesterday.
Over 2,700 visitors, of which more than 60% from foreign countries. Belgium, France, Germany and Spain were the countries most represented, with a consistent participation of Great Britain and the United States of America as well.
“We are highly satisfied with the results obtained. At the stands you could tangibly feel the enthusiasm and the desire to do business in person. Everyone was doing what had been most missed these last months: touching fabrics and looking into each other’s eyes” commented Piercarlo Viganò, Proposte’s President. “I agree with the exhibitors in saying that this edition has attracted to Villa Erba high quality clients”.
“Once again I would like to thank our exhibitors who believed in the success of this edition of Proposte” shared Massimo Mosiello, the General Manager of the Exhibition. “Our thanks also go to the ICE Agency that collected a great international delegation composed of 70 buyers from Europe and the USA but, most of all, I wish to thank our staff for giving us its precious organizational support like never before”.

This year, visitors were able to admire the installation, visible in the central pavilion, dedicated to the fabrics of all of the exhibitors presenting their main collections: a lookbook, a summary of the ‘must’ products of each participating company.

“I sincerely thank Proposte and I offer them my wholehearted congratulations, because once again they have been able to take a proactive and courageous stance” says Piero Bonasegale, Director of Villa Erba. “The architectural layout of our compendium allowed to guarantee social distance and protection of the health of exhibitors and visitors in these days. A heartfelt thanks also goes to our staff that, in addition to its typical activity of supporting the organizers, was able to successfully manage access points to the fair in total compliance with the health protocols”.

Villa Erba’s gates are now closed and Proposte, from today 10th of September, is moving online as Fiera
Smart 365, the marketplace developed with the support of the Italian Ministry for Foreign Affairs and for
International Cooperation and of the ICE Agency.
This initiative’s goal is to offer all Proposte exhibitors a virtual window that can provide continuity until the
next year’s edition of the fair.
Fiera Smart 365 gives exhibitors the opportunity to keep in contact with clients after welcoming them in
Cernobbio and, in the future, we imagine that this marketplace will march alongside the face to face
exhibition that however will continue to be an irreplaceable presence in the marketplace.
The platform is available at the following link:

See you at the 29th edition of Proposte that will be held on the 5th, 6th and 7th of April at Villa Erba.