The 30th edition of Proposte will take place on April 18, 19 and 20, 2023, in the usual setting of Villa Erba in Cernobbio.
Proposte 2023 advertising image incorporates fabric, the key player of the exhibition, that playfully integrates with the graphic elements, with a colorful drape that reminds us of a poster within a poster, almost like an invitation to an important anniversary. The choice of the bright and saturated color palette, along with the traditional red of Proposte, symbolizes the importance of the combination of tradition with renewal, the key ingredients of Proposte’s great success.
The 30th edition marks a significant anniversary that brings us back in time to the advertising pages that most made the history of Proposte.
There were numerous collaborations with designers, but, among the most significant, we recall 2010, the year in which Karim Rashid used several patterns typical of his style to develop our graphic image. In 2014 and 2019, we involved two winners of the Golden Compass Award: Giancarlo Iliprandi, who created a page with his most recognizable international typographic style; and Studiocharlie with “Woven Stories”, i.e. woven stories told through the advertising page, and even more so with the installation located the Central Hall, narrating the uniqueness of the history of furnishing textiles through the voices of the exhibitors.
We cannot forget to mention architect Mario Bellini, who in 1986 designed the Villa Erba exhibition center and in 2018 developed a page with the draft design that inspired the layout of the central hall that remained on display during the three-day event.
Over the years, Proposte has also relied on the collaboration of illustrators and artists. The most faithful will remember a man dressed in yellow who, in 2005, accompanied the wait for Proposte; for months, the mascot of the Exhibition spread kindness and optimism through the hand of Angelo Ruta. For the 25th edition, in 2017, we collaborated with artist Paolo Gonzato, whose image revolved around fabric and color and inspired a unique piece of art he created to reward the 25 companies that made Proposte’s history in the exhibition’s 25th anniversary celebration. In 2021, it was the turn of Agostino Iacurci, an Italian artist based in Berlin, who exalted the concept of upholstery fabric with the patterns he used to decorate the armchair that was the focus of the poster, just as it is the focus of a home living room.
In a journey back through the history of Proposte, the great film director, Franco Zeffirelli, did not design the advertising page but collaborated with us in 2008, confirming the Maestro’s unfailing attention to interior decoration textiles as a set designer and director.