PROPOSTE 2021 - GREEN PASS FOR ENTRY INTO THE EXHIBITION CENTRE

In accordance with current legislation and with the aim to protect companies, visitors, suppliers and staff, all those entering the expo centres while trade shows are underway, as of September 2021, will be required in addition to the entry e-badge, to be in possession of a ‘green pass’ (those without this pass will be able to do a rapid antigen test at the Exhibition Centre entrance from 8.00 a.m. to 6.00 p.m., paying a special price).
The Certification “green pass” attests one of the following conditions:

  • conclusion of the vaccination cycle or administration of the first vaccine dose (only after 15 days from the same)
  • the negative result of a molecular or rapid antigen test in the previous 48 hours
  • recovery from COVID-19 in the previous six months.

HOW THE VERIFICATION TAKES PLACE

Verification of the authenticity of the certificate is carried out by authorized operators in compliance with privacy.

The interested party, at the request of the verifier, exhibits a valid identity document for the purpose of verifying the correspondence of the personal data in the document.

It should be noted that, after the display of the green certification, it will not be processed, retained, tracked, or stored, in accordance with the provisions of the Data Protection Authority.
Please note that to access to the venue, the following is requested:

  • Together with this e-badge, you will also be required to show your ‘green pass’. The e-badge must be shown on digital device;
  • Access to people with fever over 37.5 ° C is explicitly prohibited. In this regard, workstations for measuring body temperature have been set up at all pedestrian and vehicle access gates;
  • It is mandatory to wear special face masks for the entire duration of the stay inside the venue;
  • It is recommended always to keep the interpersonal distance of at least 1 meter.

Currently the following vaccines have been authorized in Italy: Comirnaty of Pfizer-BioNtech / Spikevax (Moderna) / Vaxzevria of AstraZeneca / Janssen (Johnson & Johnson).

In compliance with the privacy policy and in compliance with the legislation in force, a register of attendance is maintained for a period of 14 days.


Proposte 2021 - The Exhibitors

Proposte 2021, dates are confirmed

One hundred days to go before the next edition of Proposte, which is confirmed at Villa Erba in Cernobbio on September 7, 8 and 9.  The dates mark the important and long-awaited return to face-to-face meetings for the presentation of the new collections and business activities carried out in compliance with all the currently applicable safety regulations.

 

The exhibitors of  Proposte 2021

We are pleased to share with you the list of the sixty-one exhibitors that have so far confirmed their participation in Proposte 2021: many confirmations and, as usual, new entries that are the result of our ongoing search in the universe of the most important textile companies worldwide.

Consult the list of exhibitors of Proposte 2021 alphabetical order

Consult the list of exhibitors of Proposte 2021 by Country

 

A trade show in total safety

Proposte together with Villa Erba, is preparing the event to ensure that visitors will be able to view the new collections in person and in total safety, in compliance with the currently applicable Italian national regulations in line with the latest recommendations of the health authorities.

We would like to remind you that, for everyone's safety, it is mandatory to wear a protective mask and maintain one-meter social distancing inside the trade show.  The spatial layout at Villa Erba is absolutely compatible with the required social distancing rules to be respected both in the exhibition areas and inside the individual booths. An additional guarantee for compatibility with the currently applicable spacing regulations is the fact that the exhibition center of Villa Erba, a multipurpose and technologically advanced infrastructure, has been chosen by the Italian health authorities as a vaccination hub for the Province of Como.

As always, visitors will have an opportunity to visit the exhibitors' booths and view the new collections in person. Visitors must wear a mask and sanitize their hands beforehand. The collections can be viewed and touched in full tranquility after sanitizing hands with the sanitizing gel, preserving the fundamental tactile experience.

To facilitate compliance with security protocols, all paper formats - information materials, catalog, badges, etc. - will be replaced by digital media - easily accessible by visitors on their electronic devices.

All the services necessary for the normal operation of the event will be guaranteed and the sanitation and cleaning of the exhibition center will be intensified in collaboration with Villa Erba


Proposte 2021 - The new dates in September

Proposte 2021 has been rescheduled for September 7-9, 2021 at Villa Erba, in Cernobbio, as usual.
The entire European exhibition calendar has been subject to changes and postponements due to the worldwide Coronavirus (Covid-19) crisis. Proposte management has examined all possible solutions to implement the best strategy to face the health crisis and has reached the decision to postpone our 2021 appointment to September, Tuesday 7, Wednesday 8 and Thursday 9, overlapping with the Salone Internazionale del Mobile.
"We want to give a positive sign of continuity to the industry’s global market. We are confident that the new September dates will allow us to organize a completely safe event, counting on international mobility between countries, thanks also to the global vaccination campaign, which will make it possible for everyone to attend the event with in complete tranquility and carry out their business as usual. We have also decided to overlap our three-day event with the Salone Internazionale del Mobile, which will be held in Milan, in the hope of facilitating visitors who, in less time and with one single trip, will thus have an opportunity to attend both events”, said Proposte President, Viganò.
The choice made by Proposte Board of Directors is meant to confirm the continuity of the global event dedicated to furnishing fabrics and tapestry, enabling exhibitors to present their collections to the traditional, professional, qualified, and, above all, numerous Proposte community.
Follow us on the social networks and our website - www.propostefair.it – to keep posted on all the news that Proposte has in store for you from now until September


WORLD FABRIC OUTLOOK

Textile ennobling: the very heart of research and progress
In a hypothetical analytical journey through the "state of the art" of the textile furniture supply chain, textile ennobling would be one of the most important stops. As a matter of fact, this production stage has become the most crucial one in adding value and enhancing Italian and European excellence in the sector. No one better than Marino Vago, president of Sistema Moda Italia, could be best suited to give us an insight into this production sector, not so much for his institutional role, but rather for his deep-rooted entrepreneurial history. Already back in 1995 Marino and his brother Augusto turned their family business (specializing in the finishing of cotton, linen, viscose, polyester, wool and cashmere yarns) into one of Europe’s companies most committed to sustainability in processing. Over the years their entirely sustainable textile production has received many international acknowledgments. We asked Marino Vago to tell us what "textile ennoblement" means within a supply chain that is determined to maintain its leading role in worldwide excellence. "The Italian ennobling sector is undoubtedly an example of the concrete biodiversity of the Italian textile system” Marino Vago said, and went on to explain that “this system is based on a dense network of companies that are ready to face the most topical production issues and, in many cases, to anticipate them even. The first and most important change that I would like to stress demonstrates that in the past this sector was highly fragmented into a myriad of dyers, finishers, printers, etc.. Today instead we consider textile ennoblement as a stage of the process. This gives even more strength to all the companies working in this sector and stimulates the research and development activities that make a decisive contribution to the progress of the entire textile supply chain. No one today would ever underestimate the importance of the ennoblement phase, as opposed to the past, when it was an almost invisible industrial process.
All this has triggered a virtuous circle, undoubtedly placing our sector at the cutting edge of technology when dealing with very important issues such as: process innovation for sustainability (through appropriate industrial information technology); rapid processing of increasingly complex and fairly different yarn blends (such as natural, recycled and artificial yarns); focus on technical and highly performing fabrics in a sector where Italian companies can now compete on an equal footing with German specialists, sometimes even overtaking them; and, last but not least, home and furnishing fabrics.
Today the world of textile finishing not only contributes to the excellence of Italian and European products, but also represents the most advanced example of research and development. Just think of the importance of the ennoblement/finishing sector for the traceability chain".
This being said, a question arises spontaneously: is the value of the finishing process perceived by the buyers visiting Proposte every year as a contributor to the excellence of new textile products? “The top of the range Italian and European textile supply chains no longer thrive solely on offering beautiful fabrics" - the SMI President said. “It is not only the high degree of creativity that makes Italian products better. Excellence means professionalism, valuable research, speed and flexibility. Therefore, we should never underestimate the importance of professional training, a subject to which we are particularly sensitive and where the ennoblement sector plays a fundamental role. Being desperately price-focussed is humiliating and prevents relevant developments from taking place. This must be tirelessly communicated to the key players on the international market. Let me conclude with a parting shot. All research efforts in our world are geared towards sustainability, which entails costs that will obviously have to be reflected in the final fabric price. Those who are not willing to pay such a price should be aware that their current short-termed saving or gain – regardless of how you call it – will ultimately be paid by the Planet”.


TRENDS, DESIGN AND DISTRIBUTION

Andrea Favaretto Rubelli: Proposte must be a driving and proactive force geared towards textile excellence.
Interviewing Andrea Favaretto Rubelli does not only mean asking questions to an absolute protagonist of the worldwide textile scene. It means sharing views and ideas with someone who has a global observatory on the entire furnishing sector like few others in the world. The Rubelli company was set up in the nineteenth century, and this is the 5th generation of family entrepreneurs in textile publishing. Still, it would be too reductive to describe in this way this Venetian enterprise of excellence. The Rubellis are for sure textile publishers, but they also own a weaving mill that was refurbished just over two years ago in Cucciago, in the very heart of the Como silk district, where they produce large contract projects. Rubelli Casa and Donghia are the furniture manufacturing brand names and collections that have quickly obtained great success in the United States as well as internationally. Andrea Favaretto Rubelli mirrors the universe of buyers visiting Proposte every year. We met him in January at the end of a series of exhibitions that was quite exhausting. His analysis was clear and not entirely negative: "We have been working well - he explained - fewer buyers, but good quality business". In short, our interlocutor is not pessimistic, in spite of the clouds that are gathering on the horizon following the coronavirus epidemic, whose magnitude and repercussions on the worldwide economy cannot still be fully assessed. We asked him where he thinks the textile market will be heading in the near future and how he judges Proposte from the buyer/visitor's point of view.
Concerning the first topic, Rubelli gives a clear-cut and concrete statement: "Today the western world’s approach to textile products has radically changed. There is a very strong and almost obsessive demand for performance that is not only limited to the Contract area. Designers, architects and planners, even in the residential sector, all speak the common language of performance and sustainability. Fortunately, however, there is still an important niche of customers worldwide who are looking for silk and luxury products. At Rubelli, we are determined to meet the demand for more performance without giving up the niche of clients who are looking for silk products and beauty without compromise. It is a kind of “run with the hare and hunt with the hounds” attitude, meaning that on the one hand we intend to meet the demand for more performance, while on the other we are trying to make clients acquainted with more enticing products that will make them overcome the limitations that an excessive demand for performance implies. On top of this, the global market requires flexibility and speed, therefore service at all levels. I will never stop considering Italian creativity as a winning tool, but I feel that at this stage this is almost taken for granted, it is indispensable but not enough. There is still a lot to do in the field of sustainability, recycling, reusing and traceability. Our sector has been dealing with these subjects for only a short time and this is precisely why we must consider everything from the point of view of the supply chain. We need signals, indicators and indications coming from the production side. I don't want to say aesthetic features are not important but at this stage, failing to realize that the entire market, from production to final consumption, is looking for meaningful, content-laden answers would be a mistake", as sustainability seems to be the only possible option going forward. The key players we interviewed from last October to date have all stressed the importance of product and process sustainability. More than a trend this represents a radical change in the way we approach the market.
Answering our second question Andrea Favaretto Rubelli affirms: “As far as Proposte is concerned, I can firmly say that the exhibition is certainly an outstanding and irreplaceable event, that will have to continue following closely the evolution of the global market in order to maintain its leadership. I have just attended the inauguration of Milano Unica (publisher’s note: a Milanese prominent event devoted to fashion fabrics for the clothing sector) - and I noticed the high-quality level of the Trends area (“Tendenze”) created for this event. I would like to see something similar at Proposte, a synthesis of the most outstanding themes displayed through the exhibitors' collections, stressing Proposte’s guiding role and providing indications on the short-term future of textiles for the furnishing sector. Guidance should be the key contribution of todays’ fairs and exhibitions. It is no longer just a matter of business, but rather a matter of sharing a common project-oriented culture throughout the entire sector. For the same reason, Proposte must be truly daring in adopting strict selection criteria. These have already contributed to the great success of the event over the years. Going forward, the exhibitors’ evaluation system could be more closely linked to the system of European environmental certifications. Initially this could happen in the form of a soft adjustment scheme and then gradually become more compliant. This process would make a valuable contribution to the cause of sustainability and would encourage producers in the textile/furniture world to concretely invest in it".


MADE IN PROPOSTE

An identikit of the sector through the exhibitors at Proposte
In addition to being the world's leading event in furnishing fabrics and curtains, Proposte is also an aggregate sample of outstanding companies. This enables us to make a reliable analysis of the market situation, from both an industrial and an international business point of view. As we did not want to miss this opportunity a 7-question survey was circulated among all exhibitors. Our sector represents a very small sample of operators and therefore it is not easy to gather data for in-depth studies. Triumphalisms being set aside, this piece of research represents the first aggregate analysis of the sector in a long time. The questions we asked - apart from the last one concerning the dramatic issue of the Coronavirus epidemic and its economic consequences - were mainly about the economic trends in 2019, the forecasts for the year 2020 and customer and market segmentation.
We decided to split the charts into the two macro-families, representing Italian and foreign exhibitors, and kept all data strictly anonymous. We did not carry out company interviews, as the survey was aiming at providing general news about the state of the entire production system and of the business environment developing around home textile products.
One thing should be stressed though: our questionnaires were circulated before the Covid-19 pandemic exploded in all its drama. The data concerning the 2019 financial statements, as well as customers’ segmentation and the reference markets are still valid, but in the light of the day-to-day evolution of the situation our suggestion is that the last question concerning the impact of the pandemic on the market should be evaluated more cautiously. One should therefore consider the answers provided more as "wishful thinking" options rather than as real indications, since nobody is currently able to make predictions on the real impact of this dramatic situation on the international business development of even only one sector.

So, let's start with the first question: how do you evaluate the 2019 turnover result for your company? (Graph 1/Graph 1A) We noted straightaway that the sector was not performing too badly: among Italian companies stability prevails (54% of them remained at the level of 2018) whereas 20% of them were up 10%. The end-of-year results were regarded as "good" by 32% of the foreign companies, almost in line with the turnover levels of the previous year (35%). Perhaps considering the sector in good health is too far-fetched, but apart from some individual cases, the business level was not bad.

 

The second question was: what are your first sensations for 2020 after the January fairs? (Graph 2/Graph 2A). Here the opinions expressed by the Italian and international production chains differ more markedly.
Among Italian producers a certain pessimism prevails: 46% indicated their sentiment to be "negative", while among foreigner companies the percentages are quite different with a watchful 50% choosing the answer "normal" and 38% being "positive". The reason for these different opinions could be a different segmentation of the clientele, mainly "multi-channel" for foreign companies, more linked to the world of textile publishing and furniture production for Italian manufacturers. Clearly, the latter is solely our own theory, that we have elaborated after a detailed analysis of the data.

 

Let's come to the third question (Graph 3/Graph 3A): what is the export share on your total turnover? Frankly speaking, the answers surprised us. Italians were less than half the number of foreigner interviewees, but they are the strongest exporters. In fact, only 13% of them indicated an export share of "up to 50% of their turnover”, while 80% of them said that their export share lies between 70 and 80% of their turnover. Among foreigners instead almost one third (27%) said that their export level does not exceed 50%, while 38% of them declares that their exports reach a level of 70%. Moreover, many producers basically only export their products (22% of them said that "over 90% of their turnover is made abroad").

 

The fourth question (Graph 4/Graph 4A) was whether there had been any variation in export levels in 2019. The answers clearly show a flat market for Italian companies and the results match with those obtained from the first question, where companies that reported a "negligible" growth and those that recorded stagnating export figures were equally represented in the 47% share. The market is decidedly livelier for foreign companies: 37% of them reported at least a +5% export growth, 5% recorded a 10% increase and ten respondents out of 100 reported an even "excellent" growth level totalling a double digit turnover increase.

 

Question 5 (Chart 5/Graph 5A): How is your customer base broken down? In this case the analysis was a bit more complex: first of all, let us say from the very start that we have broken down the data and calculated simple mathematical averages for each item. These are global evaluations that we have tried to deepen by providing the incidence % for each type of customer vs the total number of respondents, the mathematical percentage of the channel over the total number of respondents and the percentage weight range for the respondents in each channel. Considering the specificity of each company there could be substantial variations in the percentage figures, but we intended to provide a global figure and a mathematical average is the quickest and clearest way to proceed.
The answers show that textile publishers have the lion’s share, with the Italians in a leading position. Indeed, Italian textile publishers and furniture manufacturers serve almost two-thirds of the clientele, while foreigner textile publishers have a broader channel segmentation with the contract sector growing further and wholesalers becoming more relevant.

 

As for the sixth question (Graph 6/Graph 6A) – the market is segmented in geographical area utilizing the same methodological approach adopted previously. All interviewees answered the question and there seems to be a greater level of homogeneity between Italian and foreigner producers. Well over half of the fabric/curtain business is made in Europe, while another very important area is of course represented by the United States of America. Foreign exhibitors are only slightly more active in other continents showing somewhat better results in Africa, Oceania and South America.

 

In conclusion a question was asked concerning the lethal coronavirus (Graph 7/ Graph 7A): we prompted an opinion on the economic repercussions of the pandemic on our sector. Clearly, no one is yet able to foretell what is going to happen especially in the economic sphere. However, we feel that it was our duty to also explore opinions and sentiments. Italians have a more pessimistic attitude (approximately 30% of them think that the pandemic is going to affect them "a lot"), while abroad the idea that this pandemic will adversely impact on the economy of the sector is remarkably more contained (72%). Finally, please note that some Italians very frankly answered "I don't know" (while some of them think that even the national supply chain could benefit from it). No Italian interviewee believes that the Coronavirus crises will have no consequences, as opposed to foreign respondents, for whom this opinion holds true for 8% of respondents.

 

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PROPOSTE 2020 | THE NEW DATE

Save the new dates!

As Proposte 2020 is now going to take place from September 23rd to 25th. The new dates replace those originally set forth from April 27th to 29th. Location is always Villa Erba in Cernobbio, as we want to be always close to the market.

Due to the worldwide emergency caused by the Coronavirus (Covid-19), the entire European fair calendar is subject to changes and postponements. The Management of Proposte has considered all possible solutions in order to implement the best strategy in the face of the emergency and has come to the conclusion that shifting the 2020 dates to September is the best choice. President Piercarlo Viganò explained the decision as follows: "We started with the common intention of confirming the April date to give a sign of positivity and continuity to the worldwide market. The situation has evolved on a day-by-day basis, both internally and internationally. The strong reduction in air traffic and the cancellations of flights to Italy ordered by some governments and airlines has led us to a forced choice. Therefore, we have decided to postpone the event to ensure that everyone has the opportunity to visit our exhibition in full tranquility and continue their business as usual. It is a decision we have taken for reasons of force majeure, but it is certainly the best solution for the 2020 edition of Proposte in this difficult year".

The choice made by the Board of Proposte will therefore make it possible to give continuity to our international event devoted to furnishing fabrics and curtains and to allow exhibitors to present their collections to the traditional public of Proposte, that is made of a rich number of professional and qualified operators.

Please, continue to follow us on or social networks and on our website www.propostefair.it to be constantly updated with the latest news that Proposte will be reserving for you from now until September.

 


WORLD FABRIC OUTLOOK

What will 2020 bring to the world of top-end furnishing textiles?
Just like in past years, this fair season starts in January with the Heimtextil in Frankfurt. We were there too, to see how the firms that will exhibit at Proposte have tackled the first exhibitions of the year and how they have set up the activities for the year 2020 in terms of product trends and offer intended for the big buyers of the sector.
First of all, let us state that the guiding theme for all of our interviewees, and encompassing all product categories, is a single word: ‘Sustainability’. An absolutely correct refrain that, much more than in past years, has appeared real and not staged merely to justify marketing approaches. More than a theme, therefore, it has become an indispensable premise that has taken on various shapes according to the segment of application: the use of recycled yarns, the sustainability of textile materials and processing procedures, the decommissioning of plastic from the packs.
We have interviewed about thirty Italian and foreign exhibitors who we will meet again on the shores of Lake Como in April, and the gist of their answers can be summarised in the word ‘caution’. Each one has plans and projects for expansion – namely in markets and clientele segments, the introduction of new product and research areas – but all are proceeding with great caution because what the new year will bring is almost unanimously undecipherable. All this starts from the not entirely negative numbers of 2019. Last year was definitely not a fantastic one, but the enterprises who declared a drop in turnover can be counted on the fingers of one hand, while most of them reported marginally positive results. The impression we got, except for a few single cases, is that the Italian textile manufacturers will tend to tighten up their ship in order to consolidate their business, possibly by introducing new procedures for making service quicker, by exalting the range of products, by improving focus on the Contract area – while the foreign firms seem to be a little more enterprising in research and in expanding towards possible new sales and marketing areas. The most comforting aspect, although perceived with lightning speed within the Fair context, seems to be the fair amount of activism shown by everyone: no grumbling, acknowledgement that the market is in a complex situation that can be tackled, however, and that can even be profitable if the strategies are right. This is a positive attitude that was missing in the past.
All this is confirmed also by a certain clarity in the short-term fair strategies: being present at Proposte means to take the opportunity to reach out, in a relaxing and sophisticated environment, to the entire top-end and exclusive sector of international buyers within a defined logic of market segmentation and client targets. It may seem banal, but to have a clear idea that the fair-related investment must be built up according to the specific characteristics of each event, is a practice not to be taken for granted, at least not in these recent years. Instead, or at least in our sector, this issue is clear-cut, and Proposte is the proven leader in the global top-end home furnishing textile business. It is an event that also allows exhibitors to present their products specifically to designers, architects and textile printers, and to interpret with clarity the requests and the stimuli of the buyers. Our interviewees have confirmed that this function is being carried out even better since the shift in opening dates in order to dovetail the closing of the Salone del Mobile of Milan. This feeling is common among non-manufacturers too. As you will read in the interview with an illustrious Proposte visitor collected "on air" in the corridors of Heimtextil, the buyers too have highly appreciated the new strategies of the Italian fair.
In short, we can say that the year 2020 is off to a fairly good start. Now come three months of work and then the test at Cernobbio, from April 27th to the 29th, to get an even clearer idea, if possible, of how short-term business will fare.

 


TRENDS, DESIGN AND DISTRIBUTION

Alexander Lundin: the Italian magic of Proposte
His name is Alexander Lundin and he is a large furnishing textiles buyer. Truly a large buyer, because his firm, Unico Interiors Decoration, that in June will celebrate its 30th anniversary, in addition to being an important furniture manufacturer and to having an operational structure capable of furnishing any home, contract or hospitality interior, is also the leading importer of Italian furniture and textiles in that entire ‘sub-continent’ that includes Russia and the countries bordering the area under the influence of the former Soviet Union. In addition to all this, in the 2020-2021 period, Alexander Lundin will stand as president of the Russian Association of Furniture Complements and Textiles, the country’s major commercial institution of that sector. In short, talking to him is tantamount to talking with the person who runs the interior decoration firm with the largest geographical area of activity of the world between Europe and Asia. We couldn’t miss the chance to ask his opinion about the trade fairs system, about how the Eastern European market – that is so important for our companies – moves, and which are the trends he sees rising in the short term.
Let us begin straight away by saying that our interviewee is the absolute representative of the infinite love Russians have for Italian design and interior decoration. Our production has a noticeable competitive edge but, beware – Lundin warns us – that, for this reason, Made in Italy is constantly under pressure to prove it is one step ahead of the others, without ever leaving the sphere of excellence. This applies to the products and collections as well as to fairs. Lundin visits a large number of events all over the world, but the Cernobbio appointment cannot be missed because Proposte brings together only the top-end collections and constructs the yearly offer of textile manufacturing excellencies. And more. Our interviewee confirmed that he has much appreciated the choice of moving the Fair’s date up close to the Salone del Mobile because this has allowed him to join the visits to the two fairs he is most interested in, and that of better placing the date of the event because in May starts the busiest period for the furniture and interior decoration market.
But what Lundin has defined as ‘the Italian magic of Proposte’ today is suffering from the speeding up of a market that has lost the cadence typical of a decade ago. In the first ten years of 2000, in fact, once a collection had been created one had the certainty of having at least six months of breathing space and originality. Today all this has changed, and therefore the Italian event is under even greater pressure to protect its value and its choice of being the exclusive gathering of the elite of the world’s textile manufacturers. It would be suicidal to change this.
In view of the dominating theme of the German fair, it seems mandatory to touch upon the ‘sustainability’ issue. Lundin explains that in this regard the Russian market is still slightly behind. In Russia there is little awareness of the issue and therefore demand is as yet rather low, but it is a topic that is being brought forward in a pressing manner and therefore, he thinks, it will quickly gain visibility and interest.
As regards the most popular style trends in his area of business, our guest explains that their scope of activity is so wide that it becomes difficult to identify a specific trend. Aesthetic preferences radically change from the large private villa to the international hotel. Certainly, the Russian public clearly prefers the classical themes and the important and traditional textile decoration, while in the mobile and Contract segments the choices are ‘quieter’ and more international: soft and warm single-colour velvets and high-value linings such as nubuck leathers and the entire textile world that is centered around the definition of ‘Alcantara’. Obviously, a lot of this depends on the price range we are talking about. Today the Russian public is layered too. This means one must be able to offer different price alternatives because, if in the past only large financial resources allowed clients to approach a more Western taste in upholstery – especially the Italian style -, nowadays even the less wealthy consumers ask for valid alternatives. In short, people are the same the world over, although Lundin at heart remains attached to Italian excellence and exclusivity ... and to "the magic of Proposte".


MADE IN PROPOSTE

Photo gallery of Heimtextil 2020
25 photographs for 25 exhibitors you will meet at Cernobbio in April. A consistent anticipation of what is being presented in the year that has just begun by the world’s top textile manufacturers and what are the trends they are following in terms of decoration, aesthetics, materials and fabric performance.

 

01 - Albert Guegain & Fils - The French embroiderer and textile manufacturer, in addition to having an enormous assortment of classical decorative patterns, also interprets and proposes embroidery in a modern and stimulating version, thereby demonstrating that an ancient and traditional technique can be perfectly integrated into more modern and minimalist ambiances. The curtains shown are 75% cotton and 25% polyester on a polyester backing and are created using the ‘soutache’ embroidery technique. They weigh approx. 100 g per metre.
02 - Baumann Dekor - Since 2019 the Austrian textile manufacturer has mainly shifted its focus on cruising and has high expectations regarding this new business area. The new product presented for 2020 is a jacquard decoration fabric called Paradiso and belongs to the Bellezza collection. It is 100% FR (flame-retardant) polyester, weighs 235 g per square metre, is supplied in 140 cm wide bolts and comes in seven chromatic swatch colours.
03 - Casalegno Tendaggi - The Italian curtain manufacturer presents the Fair with a line of pure linen yarn dyed fabrics with 101 colours, all ready in bolts and in stock. This translates into a very high level of service for this product that comes in 335 cm wide bolts and with a weight of 342 g per metre. The line is supplied in two finish versions: traditional and soft feel.
04 – Mario Cavelli - With a stand dominated by the theme of recycling, among the various novelties of the curtain manufacturer from Brianza we have chosen to photograph the new pure linen Class 1 flame-retardant collection created using the natural treatment called COEX. The collection includes yarn dyed and natural linens featuring the typical weaving patterns, evident and almost three-dimensional, of the natural fibre. Weights around 150 g per metre and bolt widths of about 300 cm.
05 - Crevin - The Catalan manufacturer in 2020 presents a focus on shades of colour created using mixtures of multicolour yarns on high tensile strength and abrasion-resistant textiles, expressly dedicated to the furniture industry and featuring a unique and innovative weft. So, here is Ito, a 100,000 Martindale cycles bouclé 140 cm wide, made of 71% polyester, 20% polypropylene and 9% cotton.

 

06 - D'Etoffe - Zolfo is the name of one of the many novelties presented by the Tuscan textile manufacturer at Heimtextil. It is a 83% viscose and 17% polyester velvet jacquard with viscose pile, destined for the Contract market, weighing 790 g per metre and supplied in 140 cm wide bolts.
07 - Manifattura Tessile di Nole M.T. - In the vast range of fabrics produced by this Piedmont manufacturer, 2020 gives generous room to the collections linked to the Sustainability theme. Velvets and fabrics crafted with Gots certified organic cottons and often used in mixture with recycled polyester yarns. The picture shows a series of new proposals all featuring the colour red and environs.
08 - Güleser Tekstil - For this Turkish company, the main passwords for the strategies of these coming years aim at textiles with significant percentages of highly recyclable natural fibres. For the Frankfurt-located event, we have photographed Stenay, a jacquard with a geometric decoration and obtained using 52% cotton, 21% polyester and 27% viscose chenille. It weighs 530 g per metre and is 140 cm wide.
09 - Imatex - The stand at Heimtextil of the Lombard manufacturer this year is a veritable celebration of bouclè in all of its forms. Lots of wool in the fabrics, often mixed with linen in the more precious proposals or with acrylic for the weaves designed for the Contract sector. Highly variable weights - from 600 to 1200 g per metre – in fabrics made to interpret the solid colour concept in an original and different way.
10 - Francisco Jover - Highly active on the research and sustainability front – it produces ¾ of its industrial energy using (solar and gas) renewable sources as well as by reusing the exhaust steam – this Spanish textile manufacturer presents an anti-electrosmog fabric called "Stop Radiation". With an average absorption value of 30 dB in a frequency range from 400 MHz to 3000 MHz, it helps humans protect themselves from radiation by screening the electromagnetic field at high and low frequencies.

 

11 - Libeco - After a good 2019, the Belgian manufacturer opens 2020 by insisting on the eco-sustainable access of its products and processes. The fabric it presents – dedicated to the decoration and light contract sectors – is made with a fresh and performing mixture of linen and polyamide.
12 - Martinelli Ginetto - The universe of "I Pronti" of the textile manufacturing group from Val Seriana is vast and capable of meeting the demands of many user profiles. It is not by chance that, next to many home furnishing textile proposals, there are also solutions ideal for the curtains sector. Cottons and linens mixed with Lurex and polyester diversify the weaving effects, the feels and the weights. All fabrics are 300 cm wide.
13 - Neutex Home Deco - In addition to being a completely integrated and verticalized company, this German manufacturer is highly sensitive to new communication technologies in contact with the clientele. In 2019 it developed a specific application in order to send its clients its catalogue in digital format and therefore make ordering easier. The fabric it has highlighted this year is called Serenade and belongs to the 2020 Spring Collection. Serenade weighs 179 g per metre, comes in 13 chart colours and is 145 cm wide.
14 - Parà - The photo we took to illustrate the new products presented by Parà is dedicated to Myrto, a line of dobby-weave piece dyed polished fabrics made from 57% cotton and 43% linen, weighing 420 g per square metre and 140 cm wide.
15 - PIF - The Moroccan textile manufacturer based in Casablanca proposes a new jacquard fabric that expands its offering for the Contract sector, and, more specifically, the flame-retardant line. The fabric, designed for the outdoors, is 100% Trevira CS. The strategy of the Moroccan enterprise in 2019 was aimed at widening its hotellerie and hospitality activities in China especially. This strategy seems to have been successful and should be confirmed in 2020.

 

16 - Pozzi Arturo - A series of new piece dyed chenille from the Lombard manufacturer. To the left we see Stuart, 51% viscose and 49% cotton, centrally there’s Beth to Basket, a viscose, polyester and cotton mix for a geometrical jacquard, and to the right Mamas, a false plain/striped fabric made with 45% acrylic, 33% polyester and 22% cotton. Weights vary from 580 to 800 g per metre and width about 140 cm.
17 - J.A. Raymakers - The Dutch textile manufacturer insists in making fabrics and velvets prevailingly made of natural but high-performance materials for the Contract market. Here it presents a high-performance velvet made of cotton (76%) and polyester (24%) that is creaseless, highly abrasion-proof (35,000 Martindale cycles) and flame retardant thanks to a finishing treatment using acrylic-starch gel on the back of the fabric.
18 - Redaelli Velluti a Division of Marzotto Lab - From the textile brand of the Marzotto universe, a presence at the fair in tune with the Sustainability theme. The most important process is Cinque Terre, a natural dyeing process achieved using biopolymers that guarantee performance and very high resistance to light. An entirely Italian technology.
19 - Sirio Tendaggi - The Lombard manufacturer works in close contact with its spinner partners and the curtain we are showcasing is proof of this. In fact, the fabric is created ad hoc using the mouliné technique and the texture of this wool (40%), linen (40%) and silk (20%) warp fabric is especially delicate thanks to the presence in weft of different (multiple tension) threads. The curtain weighs 170 g per square metre and is 300 cm wide.
20 - Spinelli Vincenzo - New jacquard creations with an elegant base of silk mixed with cotton, viscose and lurex, dedicated to interior decoration and upholstery as well as to the wallpaper sector using the lighter fabrics. Based on a colour chart that varies from 12 to 25 proposals, a series of coordinated patterns with weights varying from 300 to 350 g per metre and a fixed width of 140 cm.

 

21 - Standfast & Barracks - The English manufacturer, the indisputable master of printed fabrics, comes from a past year of excellent results and is optimistic about the year that has just begun. Here it presents a new digital printing product. The printed pattern is called Athena and is a rich and full pattern suitable also for rather important supports and fabrics made with evident wefts.
22 - Manifatture Toscane Ta-Bru - The Tuscan company specialised in interlacing presents several new products made of totally natural cellulose fibre that are perfectly dyeable (piece dyeing for this particular line). These proposals weigh between 400 and 600 g per metre and are all 140 cm wide. Where the interlacing uses variable thickness strands, the process is coupled with Gots certified organic cottons.
23 - Torri Lana 1885 - From the Bergamo manufacturer we present a selection of fabrics that are very full but feature extraordinary softness. Micro bouclés made with natural yarns – prevailingly wool – with weights varying from 600 to 1200 g per metre and 140 cm wide. These highly resistant fabrics are perfectly adaptable to the Home or Contract markets.
24 - Dina-Vanelli Tekstil - A timeless classic of textile patterns, the pied de poule, is set by the Turkish manufacturer in a rather large size on a background fabric consisting in 35% of acrylic fibre, 30% of polyester, 20% of viscose and 15% of cotton. A heavy fabric weighing 825 g per metre and 140 cm wide.
25 - Viganò - Among the many novelties presented by this Lombard manufacturer, we have chosen a brand-new collection of GRS certified recycled wool fabrics. There’s something to suit every taste: solid colour fabrics, laminated fabrics, digitally printed or quilted fabrics. The color swatch features seventy solid and melange colours. The fabrics’ weight ranges from 400 to 500 g per metre and their width from 140 to 150 cm.