MADE IN PROPOSTE

Before giving you the report from Germany, here are another few anticipations for 2020…

While waiting for the final press release that will sum up the 50th edition of Heimtextil, to be used to draft our own report on the event, on the exhibitors and on the collections seen, let us talk some more about the companies that have described their trends by anticipating their collections for the year that has just begun. In this article we have photographed some new creations of the Italian firm Lodetex, of the Indian firm G.M. Syntex and of the Turkish weaver Vanelli. These three firms are all located in geographically distant locations but perfectly illustrate how Proposte is truly the global synthesis of the best firms in terms of furnishing fabrics and curtains. And this is the real success of this event: without anticipating anything, I can say that I have heard the opinions of several prestigious visitors of both Heimtextil and Proposte, and the opinion that the event in Cernobbio is truly the synthesis of what is tops in the global production of home textiles is not just common, it’s unanimous.

This said, here is the story behind the pictures. Let’s start with the Lodetex creations. The company, located in the environs of Varese, in creating its new 2020 collections intended to meet the rising demand of its Contract and home clientele for environmentally friendly fabrics. With this in mind, the company invested significant resources in researching ‘green’ raw materials (antimony free, recycled, etcetera) and increasingly energy-saving production processes. It followed the same strategy in its search for dyeing and finishing products having the lowest environmental impact possible. All this is based on the consideration that sustainability concepts are now considered to be vital and that over the next 5 years their importance will continue to rise. It is not just a question of production process sustainability however. The aspect on which Lodetex is focusing is that which will allow to recycle the products at the end of their useful life (cradle to cradle).

In terms of trends, the company makes weighted and distinct choices. For the collections dedicated to the Contract world, the aesthetic and colour choices fall on blue indigo hues and intense colours that integrate the more neutral and classical colours, while for the lines developed with the textile printing and home interior sectors in mind, the colours become softer, starting with the whites, the beiges and ending with the more sophisticated blush pink, mauve and classic blue. In general, Lodetex’s research in yarns and weaves has aimed at obtaining innovative fabrics, with special focus on feel and on more special looks: weaves and materials that guarantee three-dimensional effects, unusual cuttings aimed at obtaining new transparencies and finishes capable of creating soft embossing and well-being. In order to illustrate these indications, we have photographed two new products: the curtain fabric Star Light White, made of 100% Trevira CS (width 310 cm) featuring a jacquard pattern with a delicate vertical design on a base of light gauze, and the fabric Est 3, also made of Trevira CS, a decisively heavier jacquard, suitable for decoration (width 320 cm) with a complex abstract design and nuances of colour that are alternated with small white insertions.

From the environs of Varese we can imagine taking a long trip to reach India and the G.M. Syntex textile factory that, in a little more than twenty years – from the production of women’s clothing collections, just in 1999, it changed to home furnishing textiles – , has become a top player on the international scene with a powerful verticalized structure based on 300 looms and two thousand employees. G.M. Syntex’s trends, veritable moods, for the 2020 collections focus on soft tones and on Nature as the evoking element that links together the various decorative proposals. The keywords of the collection are simplicity and craftsmanship, in search of an immediate and instinctive tactile and visual contact with the cloth using floral patterns, natural textures, animal and abstract decorations. The colours play with the white, camel and beige hues as well as varying shades of terracotta and browns. In general, warm colours sometimes blended with soft greys.

To support this description we have photographed two cloths. The first is called “Cosa” and is a 54% cotton and 46% regenerated wool jacquard mix, intended for decoration and produced in 140 cm wide bolts, with a delicate flora/tropical pattern on a solid colour background, available in various soft colour versions. The second is called “Chico” and is a cloth made on a flax and viscose base (width 140 cm) with an all-over cotton embroidery and overall delavé effect. This creation has a rather evident and three-dimensional pattern with a highly pleasing final effect.

A few thousand kilometres in reverse and we stop in Turkey, in Bursa to be precise, where we find another international leader in furnishing textiles: Vanelli. Once again, a verticalized business that manufactures textiles starting from the yarns, then weaves them and produces collections for all kinds of applications, from home fabrics to Contract clients with collections that include flame retardant fabrics made of Trevira CS (it has been a “Gold” member of the Trevira CS Club since its creation). We have photographed two fabrics of this major Turkish manufacturer too. The first is an open weave fabric for a medium weight curtain – shown here in white – 65% of which made of regenerated protein fibre and 35% recycled polyester FR. The cloth weighs 790 g per metre and is made available in 300 cm wide bolts. The second cloth, that is heavier and more opaque (955 g/m), is a jacquard made using a complex mix: 70% polyester, 25% linen, 4% viscose, 1% chlorofibre. The result is a cloth that has a very soft and enveloping feel, featuring a pattern with a vertical striping ‘linked’ by horizontal threads that evoke a traditional manual weaving effect. This artisanal effect is also supported by natural and raw colours.