Parà Industrial Group is a family company founded in 1921 which for three generations has been producing textiles with outstanding aesthetic and technical qualities used for sun protection, indoor and outdoor furnishing accessories, and marine. With its hallmark Italian style, Parà Group is present in a number of territories across Europe and the world, either directly or through distributors. Its constant capacity for innovation and the quality and distinctiveness of its products have made it one of the key players on the international market; this is proved by the fact that the fabrics of the Group has been selected from the President Barack Obama’s family to decorate the White House internal. Parà Group has won a reputation on the market as a manufacturer of highquality textiles, strictly made in Italy, with close monitoring of the entire production cycle, vertically integrated from the spinning to the weaving stages, from printing to dyeing, from coating through to finishing. Quality, style and service as well as ongoing investment in communication and marketing have earned Parà pride of place in the high-end segment. With five manufacturing plants and significant market penetration, Parà Group is present in three specific business sectors: sun protection, indoor and outdoor furnishing accessories, and marine.